Novori, Inc. (OTCBB: NOVO) is a fast-emerging, leading online retailer of loose diamonds and fine diamond jewelry. The Company offers independently certified diamond rings for approximately 15% over cost and provides an informative, secure shopping experience over the Internt while insuring a 100% satisfaction, 30-day money back guarantee.

Novori specializes in diamond wedding rings and engagement rings made from gold or platinum. As an online retailer, the Company's customers usually pay 30% to 60% less compared to typical jewelry stores. All their jewelry designs are hand crafted, professionally finished and quality inspected prior to being shipped.

Founded in 2004, Novori offically launched www.novori.com in 2005 and completed an entirely new website with significant upgrades and user-friendly enhancements in July 2007.

The Company's principal activity is to purchase and sell diamonds and diamond jewelry over the Internet. It offers a selection of over 35,000 loose diamonds and over 500 different styles and settings of jewelry, including solitaire settings, rings with side stones and three stone settings, matching bridal sets, tension rings, wedding rings, diamond bracelets, earrings and pendants. All aspects of purchasing a loose diamond or a piece of jewelry is fully explained using easy to understand descriptions and diagrams on its website www.Novori.com.

Novori has built a well-respected brand over the Internet by providing consumers superior functionality of their state-of-art corporate website, superior customer service and a better way to buy diamond rings and jewelery at greatly reduced pricing. The Company adheres to the highest quality standards in the industry and provides consumers with unique online tools to explore, build and purchase their own custom made diamond rings in a way not previously offered by traditional retailers.

100 U.S. Suppliers & 8 Custom U.S. Jewelers

Since inception, Novori has been developing the foundation of their business by vastly increasing the number of product suppliers to their current level of 100 diamond suppliers.

As a retailer of diamonds and jewelry, Novori has also built relationships with 8 exceptional jewelers that allows them to produce custom designs as well as an impressive line of standard products. Additionally, the Company's exclusive jewelers are capable of computer aided ring design, casting, hand crafting, polishing and diamond setting for any Novori customer.

Products and Services

Novori sells a wide selection of diamonds and customized diamond jewelry through their website. The Company offers over 35,000 loose diamonds and over 500 different styles and settings of jewelry; including solitaire settings, rings with side stones and three stone settings, matching bridal sets (engagement rings and wedding bands), tension rings, wedding rings, diamond bracelets, earrings and pendants. Styles incorporate platinum, gold and white gold settings. General pricing of their jewelry range from $200 to over $3,000.

The Company allows customers to create their own engagement rings by choosing diamonds based on their shape, carat weight, cut, color, clarity, polish and certification and by selecting from a variety of settings. The customer controls the design of the ring using online tools and can mix and match diamonds and settings until the perfect ring is created.

Novori provides complete product information on their website to allow customers to make well informed purchasing decisions. All aspects of purchasing a loose diamond or a piece of jewelry is fully explained using easy to understand descriptions and diagrams. Customers are able to shop in the convenience of their home or office, safely purchase products online and always have 30 days to view the product or return it for an exchange or full refund.

With a primary target market of men or couples (25 to 45) actively seeking engagement rings for their upcoming wedding, Novori is focused on one of the most dynamic segments of the market.

Streamlined Operations & Complete Security

Due to the online nature of Novori's business, they do not have to purchase in advance or hold inventory. Sales are completed by acquiring diamonds and jewelry as they are ordered. As revenues continue to escalate, the Company plans to hold a limited amount of inventory to take advantage of supplier discounts and during the end of calendar year holiday season when demand for jewelry purchases is high.

Novori's .com website is designed to isolate the various aspects of the shopping, ordering and fulfillment process. These isolated areas include browser shopping interface, e-commerce processing, order processing, customer management, product management, security measures and report generation.

The Company's database has been designed with the latest technology to allow it to be modified and extended as the business grows, with minimal impact on existing processes. All Novori online transactions are protected with 128 bit secure socket layer (SSL) encryption, which is the highest level of security currently available.

Novori continues to expand their industry affiliations and are current members in good standing with the Jewelers Vigilance Committee (JVC), which is a leading organization that provides industry oversight.

Marketing

Novori is aggressively encouraging online sales through targeted television exposure on a variety of national television shows aired on major networks and their affiliates including FOX, NBC, CBS and ABC.

The Company's diamond jewelry has been featured on the following shows as either grand prizes or gifts.

On September 25, 2007 -- Novori made their first television debut on the new FOX television game show “Temptation” and on October 9, 2007 made their second coverage appearance on same.

Further, on October 15, 2007, the Company provided gifts to the groomsmen and bridesmaids on the "Wedding Extravaganza" and offically debuted on "The Montel Williams Show".

The image that Novori has established is that of a high end, brand name online retailer for loose diamonds and jewelry. Customers' perceptions are primarily based on impressions from their website but are also influenced by the personal interaction with their professional sales support staff.

Although Novori's advertisements are primarily on the Internet reflecting the quality and hand-made characteristics of the products they sell, future plans call for print ads in leading publications to enhance marketing effort. The Company is currently using search engine optimization marketing techniques, which generates the majority of their customer interest.

In marketing their vast jewelry product selections, Novori uses online pay-per-click channels and portal shopping sites. They have already begun to highly optimize their website so that it can be easily found on major search engines on the Internet. The Company has experienced significantly increased website traffic since July 2007 due in part to www.novori.com hitting the number two spot on www.google.com for the search terms “diamond wedding rings” among other key words.

The Diamond Industry

According to Jupiter Research, U.S. online sales of fine jewelry grew 19.3% to $1.7 billion in 2004. Further, Forrester Research Inc. (www.forrester.com), an independent research firm, states online jewelry sales are gaining significant momentum, and estimate 14% of all jewelry sales worldwide will occur online by 2010.

Online jewelry sales are estimated to reach $5.7 billion in 2007 out of the current $33 billion market.

Production of diamond jewelry begins with diamond mining and involves many intermediaries, including rough diamond dealers, diamond cutters, diamond wholesalers and diamond retailers before the jewelry is sold to the end consumer.

Worldwide diamond production is dominated by a small number of diamond mining companies. De Beers S.A., a diamond mining company, has estimated that it supplies approximately two-thirds of the world's diamonds by value. Mining companies usually sell rough diamond stones to a limited number of rough diamond dealers, who in turn either cut the rough diamond stones themselves to produce finished diamonds or sell them to diamond cutters.

Wholesalers and jewelry manufacturers purchase cut diamonds and sell them to consumers through jewelry retailers. The diamond and jewelry retail market in the U.S. consists primarily of small, independent stores and a small group of national retail chains such as Tiffany & Co. and Signet PLC's Kay Jewelers.

Company Highlights

• Through www.novori.com, Novori Inc. is a cutting-edge online retailer of high quality certified diamonds, diamond engagement rings and fine jewelry
• Incorporated in 2004, Novori is poised to become a leading player in what Forester Research calls the fastest growing sector on the Internet
• Customers easily navigate through the interactive website with an extensive array of over 35,000 diamonds and over 500 different styles of settings
• Diamond engagement ring consumers are often more comfortable purchasing online and can enjoy significant price discounts for top quality diamonds compared to “brick and mortar” jewelry stores
• Novori, through an extensive exclusive multi-year SEO (search engine optimization) contract, has achieved top rankings in several different countries by Google, MSN search, and Yahoo search, often appearing in the # 1 or # 2 spot under searches for “Diamond engagement rings” and “Diamond rings” (this translates into millions of page views per month and massive exposure)

Legal Proceedings / Blue Nile (Nasdaq: NILE), a $1.2 billion marketcap & 79 P/E ratio firm

As of October 22, 2007, Novori had no material, active or pending legal proceedings against them, nor are they involved as a plaintiff in any material proceedings or pending litigation. Further, there are no proceedings in which any of their directors, officers or affiliates, or any registered or beneficial shareholders are an adverse party or have a material interest adverse to Novori.

However, on July 11, 2007 Blue Nile, Inc. filed a claim against Novori in the United States District Court for the Western District of Washington in Seattle, Washington. The claim alleges that they illicitly appropriated eight copyrighted images of diamonds which appeared on the Company’s website.

On October 24, 2007, Novori entered into a settlement agreement with Blue Nile whereby they will pay an aggregate of $20,000 to Blue Nile within 3 business days. For this consideration, Blue Nile released Novori from all claims, counterclaims and causes of actions from the allegedly infringing images.

MANAGEMENT

Directors and Officers

Harold Schaffrick (45), Director, President, CEO

Harold Schaffrick has been our director, President and CEO since our inception in July 2004. For the past five years, Mr. Schaffrick has worked as a consultant with small businesses to assist them with the process of becoming public entities. He also founded, in February 2002, and was the President of, an online retail sales business, Blue Guru Investment Group Inc. d.b.a. iCanRx. Prior to this, he worked as a project manager in information systems at the British Columbia Automobile Association for ten years designing, developing and implementing business solutions. Mr. Schaffrick attended British Columbia Institute of Technology and graduated with a Diploma in Engineering. He also has a Diploma in Computer Programming from the Career Data Institute.

Mark Neild (40), Director, CFO, Secretary, Chief Accounting Officer

Mark Neild has been our director and CFO since our inception on July 24, 2004. He has worked as a consultant with many private and public companies establishing their online corporate identities, designing and developing corporate websites and assisting with public relations for these companies. Since February 2002 to July 2004, Mr. Neild has assisted in developing the online presence for iCanRx, an online retail sales business of which he was a principal and the Secretary.

Nashrulla Jamani (37), Senior Vice President of Investor Relations

Nashrulla Jamani has been our Senior Vice President of Investor Relations since October 2004. From 2004 to 2005, Mr. Jamani has also served as a director of business development for Fairchild International Corp., a company in the business of developing alternative energy sources. He worked as an account manager for Bank of Montreal from 2003 to 2004 and for Citizens Bank from 1999 to 2003, maintaining client portfolios and overseeing client credit applications. Throughout his career, Mr. Jamani has gained over nine years experience working in the finance industry. He has a Bachelor of Business Administration from Simon Fraser University and an Associate Certificate in Financial Planning.